Cognitive Dissonance
Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. It is a psychological phenomenon that can happen to anyone. American psychologist Leon Festinger first developed the concept in the 1950s. It can occur when a person holds two contradictory beliefs at the same time. For example, a […]
Minute More in the clinic
Physicians today are reluctant to meet medical representatives, some have even banned entry. The average time in metro cities given by a physician is a minute or even lesser. And the challenge for these sales professionals is to make the physician prescribe his brand by communicating the superiority of his brand versus the competitors, build […]
How REBT can help a sales person deal with stress
Lets look at how REBT can help a sales person deal with stress #daily stress #sales # REBT # practical self talk You will agree that all of us face some challenges daily. They could be personal, professional, financial, health or just the nature of our job. A salespersons job for example is full of […]